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There are lots of strings from various brands and this can make selection difficult for many players. There are also new brands being introduced regularly.
A good quality string should be selected on the performance that it provides to the player. This is not always the case, as some products are purchased because of sponsored players.
A high quality string should also offer good value. This should not be confused with the price you pay. A more expensive string can sometimes represent better value.
Some strings from one brand can have excellent performance, and others of the same brand will be only average. This means that you should not select a string only on the brand name.
Summary: It is better to use a recommended string instead of relying only on a particular brand of string.
Many strings become popular through being used by top players.
Does this influence you?